Aflalo

Talley Creative worked with Founder and Creative Director Yael Aflalo to develop the brand's denim, which launched in winter 2025. The team had just nine months from concept to delivery, focusing on modern fits, luxury fabrics, timeless silhouettes, subtle branding, and classic washes.

The denim is seen as an investment piece, including everyday staples like the perfectly fitted, vintage-inspired Orwell Jeans. Talley Creative continues to support the growth of this acclaimed denim line each season.

DESIGN & DEVELOPMENT

  • Denim Trend Forecasting

  • Color & Wash Palette Creation

  • Identity Systems: Logo & Trim Design

  • Illustration & Line Art

  • Technical Packs & BOM Creation

  • Fittings, Size & Grading Specs

  • Fabric Selection & Testing Protocols 

  • Lab Dips & Color Approvals

  • Logo & Trim Development

  • Prototype Evaluations

  • Team Mentoring & Building

STRATEGY & TREND

  • Trends & forecasting

  • Merchandising & Product Assortment

  • Market Positioning & Pricing Strategy

PRODUCTION & SOURCING

  • Domestic Sourcing Base

  • Assessment of Mills, Laundries & Factories

  • Introductions to Mills, Laundries & Factories

  • Production Approvals 

  • Final Quality Control


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Benjamin Talley Smith for Madewell

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Ulla Johnson