Aflalo
Talley Creative worked with Founder and Creative Director Yael Aflalo to develop the brand's denim, which launched in winter 2025. The team had just nine months from concept to delivery, focusing on modern fits, luxury fabrics, timeless silhouettes, subtle branding, and classic washes.
The denim is seen as an investment piece, including everyday staples like the perfectly fitted, vintage-inspired Orwell Jeans. Talley Creative continues to support the growth of this acclaimed denim line each season.
DESIGN & DEVELOPMENT
Denim Trend Forecasting
Color & Wash Palette Creation
Identity Systems: Logo & Trim Design
Illustration & Line Art
Technical Packs & BOM Creation
Fittings, Size & Grading Specs
Fabric Selection & Testing Protocols
Lab Dips & Color Approvals
Logo & Trim Development
Prototype Evaluations
Team Mentoring & Building
STRATEGY & TREND
Trends & forecasting
Merchandising & Product Assortment
Market Positioning & Pricing Strategy
PRODUCTION & SOURCING
Domestic Sourcing Base
Assessment of Mills, Laundries & Factories
Introductions to Mills, Laundries & Factories
Production Approvals
Final Quality Control