“It takes a lot of passion and curiosity and tenacity to really be a student of denim, I haven’t met anybody who has it like Ben has it. ”
— Ms. Holstein, Khaite Founder

Benjamin Talley Smith reviewing jeans with Catherine Holstein, left, in the SoHo offices of Khaite, Ms.Holstein's brand. Credit -Clark Hodgin for The New York Times

Talley Creative was founded by Benjamin Talley Smith in 2010. With over 20 years of experience, Ben has been a pioneer in the denim industry. He was featured in a 2023 article by The New York Times titled "The Wizard of Jeans."

Behind the scenes, Ben has made significant contributions to the design and launch of numerous influential denim brands. With expertise in all aspects of design, development, and production, Talley Creative has extensive experience in building brands from the ground up.

The agency has developed denim lines for a wide range of notable brands, including Helmut Lang and Walmart.

Our collaborations encompass fully outsourced seasonal capsules as well as multi-season in-house projects.

SERVICE MENU

Talley Creative provides comprehensive design and development services for fashion brands, specializing in denim collections.

We customize our offerings to fit each brand's unique needs and offer additional services like market analysis, production with sustainable factories, and merchant integrations.

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STRATEGY & TREND

An in-depth analysis of the internal organization and external market opportunities

  • Trends & forecasting

  • Merchandising & product assortment

  • Market positioning & pricing strategy

  • Staffing evaluation and hiring

  • DTC strategy

  • Sustainability Solutions & Optimization

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DESIGN & DEVELOPMENT

The creation of compelling collections with a denim focus

  • Creative Direction

  • Denim Trend Forecasting

  • Color & Wash Palette Creation

  • Identity Systems: Logo & Trim Design

  • Illustration & Line Art

  • Technical Packs & BOM Creation

  • Fittings, Size & Grading Specs

  • Fabric Selection & Testing Protocols 

  • Lab Dips & Color Approvals

  • Logo & Trim Development

  • Prototype Evaluations

  • Team Mentoring & Building

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PRODUCTION & SOURCING

A network of sustainable factories, mills, and laundries worldwide

  • Domestic & International Sourcing Base

  • Assessment of Mills, Laundries & Factories

  • Introductions to Mills, Laundries & Factories

  • Sustainable Sourcing Options

  • Production Approvals 

  • Final Quality Control

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MARKETING & SALES

Connecting our brand’s audience through campaigns and specialized retail partners

  • E-commerce Optimization

  • Industry-Leading Sustainability-Driven Campaigns

  • Look Book & Digital Campaign Collaborations

  • Showroom Introductions