Ulla Johnson
We created a premium denim line to complement Ulla Johnson's successful ready-to-wear business. We developed the new collection by emphasizing artisan-made Made in USA products, establishing an elevated brand identity, and selecting high-quality fabrics and washes. The launch was successful, generating strong sales and gaining runway presence. We continue to design denim styles for Ulla each season.
OVERVIEW
Ulla Johnson is a unique fashion brand founded in New York in 1998. Focusing on artisan crafted designs, print and pattern Ulla Johnson has been a leader in luxury product for decades. Ulla asked us to come in and build a premium denim business for her already flourishing ready to wear business. With Ulla we created an entirely new denim collection focusing on Made in USA artisan hand crafted product. We created a new elevated branding identity, selected new premium fabrics and created an amazing range of washes. The product launched to great success and sell through as well as a great runway presence.
We continue to design innovative product for Ulla each season.
Ulla Johnson denim is retailed at Ullajohnson.com, Net-a-porter, Shopbop, Fwrd.con, Matches, Norstroms, Neiman Marcus, Saks & Bergdorf Goodman.
STRATEGY & TREND
Trends & forecasting
Merchandising & product assortment
DESIGN & DEVELOPMENT
All design, technical design, wash development
Design of 4 collections per year
Average retail $390 - $560
PRODUCTION & SOURCING
Mill, Laundry & Factory relationships
Production approvals & final QC