Ulla Johnson
We created a premium denim line to support Ulla Johnson's successful ready-to-wear business. Our new collection focuses on artisan-made, USA-produced products, establishing a strong denim brand identity and utilizing high-quality fabrics and washes.
The launch was successful, resulting in strong sales and a significant presence on the runway. We continue to design denim styles for Ulla each season.
OVERVIEW
Ulla Johnson is a unique fashion brand founded in New York in 1998. Focusing on artisan-crafted designs, print, and pattern, Ulla Johnson has been a leader in luxury products for decades. Ulla asked us to come in and build a premium denim business for her already flourishing, ready-to-wear business. With Ulla, we created an entirely new denim collection focusing on Made in USA artisan handcrafted products. We created a new elevated branding identity, selected new premium fabrics and created an amazing range of washes. The product launched to great success and sell through as well as a great runway presence.
We continue to design innovative product for Ulla each season.
Ulla Johnson denim is retailed at Ullajohnson.com, Net-a-porter, Shopbop, Fwrd.con, Matches, Norstroms, Neiman Marcus, Saks & Bergdorf Goodman.
DESIGN & DEVELOPMENT
All design, technical design, wash development
Design of 4 collections per year
Average retail $390 - $560
STRATEGY & TREND
Trends & forecasting
Merchandising & product assortment
PRODUCTION & SOURCING
Mill, Laundry & Factory relationships
Production approvals & final QC