Spanx has totally modernized shapewear and, in 2024, teamed up with Talley Creative to expand its denim into a more authentic-feeling product line. 

Talley and Spanx worked together to create two new ways to shape denim: Spanx ReDefine and Authentic Stretch (360). ReDefine denim uses heat-activated LYCRA FitSense to shape the tummy, thighs, and bum for a firm, structured look. Authentic 360 offers four-way stretch for comfort and uses a 360-degree panel for moderate shaping.

Both lines aim to look like classic denim, with real pockets, zippers, and buttons. The collections launched in Fall 2025 and have grown ever since.