RE/DONE

We were hired by Sean Barron & Jamie Mazur to create the Re/Done | Originals brand, a collection made from scratch to broaden the brand beyond just remaking vintage. Within the first year, Re/Done | Originals was responsible for over 50% of the overall business.

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OVERVIEW

We were hired by Sean Barron & Jamie Mazur to create the Re/Done | Originals brand. A made from scratch collection to broaden the brand from remake vintage only. Within the first year Re/done | Originals was responsible for more than 50% of the overall business.

We were able to have great success with multiple categories such as denim, twill, cord and dyed product as well as widely recognized collaborations with such celebrities as Cindy Crawford and many more.

STRATEGY & TREND

  • Trends & forecasting

  • Merchandising & product assortment

  • Market positioning & pricing strategy

  • Staffing evaluation and hiring

  • DTC strategy

  • Sustainability Solutions & Optimization

DESIGN & DEVELOPMENT

  • Creative Direction

  • Denim Trend Forecasting

  • Color & Wash Palette Creation

  • Identity Systems: Logo & Trim Design

  • Illustration & Line Art

  • Technical Packs & BOM Creation

  • Fittings, Size & Grading Specs

  • Fabric Selection & Testing Protocols 

  • Lab Dips & Color Approvals

  • Logo & Trim Development

  • Prototype Evaluations

  • Team Mentoring & Building

PRODUCTION & SOURCING

  • Domestic & International Sourcing Base

  • Assessment of Mills, Laundries & Factories

  • Introductions to Mills, Laundries & Factories

  • Sustainable Sourcing Options

  • Production Approvals 

  • Final Quality Control

MARKETING & SALES

  • E-commerce Optimization

  • Industry-Leading Sustainability-Driven Campaigns

  • Look Book & Digital Campaign Collaborations

  • Showroom Introductions

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