HELMUT LANG

We had the privilege of designing for Helmut Lang twice in the last decade: first in 2011 with Micheal and Nicole Colovos, and again in 2016 with Kateyone Adeli, both overseen by Andrew Rosen. We contributed to significant projects like the Travis Scott x Helmut Lang collaboration and the Re-Edition collection, focusing on all men’s and women’s denim products.

Our responsibilities included denim sourcing, fabric selection, fit development, wash direction, and updates to branding and sales strategy.

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Re-Edition Collection (Copy)
Re-Edition Mood Board (Copy)
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Travis Scott x Helmut Lang (Copy)
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OVERVIEW

We had the for fortune of designing for Helmut Lang twice over the last decade. First in 2011 under the direction of Micheal and Nicole Colovos and again with Kateyone Adeli in 2016. Both chapters were under the direction of Andrew Rosen and we had the honor of working on such amazing projects as Travis Scott x Helmut Lang as well as Helmut Lang’s Re-Edition collection as well as all men’s and women’s denim product.

For the brand we handled all denim sourcing, fabric selection, fit development and wash direction. As well as updated branding, sales strategy and denim brand direction.

Other notable collaborations were Men’s designers Alexandre Plokhov, Mark Howard Thomas, Women’s designer Selina Elkuch & brand director Isabella Burley.

STRATEGY & TREND

  • Trends & Forecasting

  • Merchandising & Product Assortment

  • Market Positioning & Pricing Strategy

  • Sustainability Solutions & Optimization

DESIGN & DEVELOPMENT

  • Design Direction

  • Denim Trend Forecasting

  • Color & Wash Palette Creation

  • Identity Systems: Logo & Trim Design

  • Illustration & Line Art

  • Technical Packs & BOM Creation

  • Fittings, Size & Grading Specs

  • Fabric Selection & Testing Protocols 

  • Lab Dips & Color Approvals

  • Logo & Trim Development

  • Prototype Evaluations

PRODUCTION & SOURCING

  • Domestic & International Sourcing Base

  • Assessment of Mills, Laundries & Factories

  • Introductions to Mills, Laundries & Factories

  • Sustainable Sourcing Options

  • Production Approvals 

  • Final Quality Control

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