Everlane

We joined Everlane to launch their fully sustainable $68 jean made at the cleanest factory in the world. We were responsible for designing and developing all women’s and men’s products, culminating in a million-dollar day in denim sales.

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OVERVIEW

We joined Everlane to launched there fully sustainable $68 jean made at the cleanest factory in the world. We were responsible for the design and development of all women’s and men’s product including a 1 million dollar day in denim sales.

STRATEGY & TREND

  • Trends & forecasting

  • Merchandising & product assortment

  • Staffing evaluation and hiring

  • DTC strategy


DESIGN & DEVELOPMENT

  • Overseeing design direction,  

  • technical design, wash development 

PRODUCTION & SOURCING

  • 4 collections per year

  • Sustainability focused Mill, Laundry & Factory relationships

  •  Fitting, wear tests & Production approvals

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Alexander Wang