Benjamin Talley Smith for Madewell
Luxury Denim | Made in Los Angeles
This Spring 2026, Madewell introduces a women’s denim drop designed by Benjamin Talley Smith, the denim whisperer whose hand has shaped some of the most coveted silhouettes of the last twenty years. Known for refining proportion and elevating fabrication, Smith has remained rooted in Los Angeles, working side by side with the city’s artisans and makers since the early days of his career.
This collaboration places his signature approach—once reserved for fashion’s most insider collections—into a new, tightly edited release. The capsule is grounded in LA craftsmanship: washes developed in local factories, stitching techniques passed through generations, and trims & details that carry the quiet authority of experience.
Each piece is produced in limited numbers, a study in luxury denim designed not for the season, but for the years to come.
OVERVIEW
Release Details
Date: February 18, 2026
Availability: Madewell.com and select flagship stores in New York, Los Angeles, Chicago, and Dallas
Edition: Small batch, no restocks. Once it’s gone, it’s gone.
Benjamin Talley Smith
Benjamin Talley Smith has spent two decades redefining denim, shaping collections that set the standard for modern luxury and the way jeans are worn today. An Angeleno at heart, his process begins and ends with the city’s artisans. His work is defined by quiet precision—proportion, wash, and fit elevated to an art.
Madewell
For Madewell, denim has always been the foundation. With this capsule, the brand continues its evolution into artisanal design, while remaining anchored in authenticity, accessibility, and craft.
Made in Los Angeles. Crafted to endure.
STRATEGY & TREND
Trends & Forecasting
Merchandising & Product Assortment
Market Positioning & Pricing Strategy
MARKETING & SALES
Lookbook Collaboration
Digital & Physical Campaign Collaboration
Gifting & Influencer Collaboration
DESIGN & DEVELOPMENT
Design Direction
Denim Trend Forecasting
Color & Wash Palette Creation
Identity Systems: Logo & Trim Design
Illustration & Line Art
Technical Packs & BOM Creation
Fittings, Size & Grading Specs
Fabric Selection & Testing Protocols
Lab Dips & Color Approvals
Logo & Trim Development
Prototype Evaluations
PRODUCTION & SOURCING
Mill, Laundry & Factory relationships
Production approvals & final QC