Alexander Wang

Alexander Wang asked us to help create a denim collection to complement his already successful T by Alexander Wang. We successfully created Denim x Alexander Wang.

We designed all initial fits, fabric selections, and branding. By partnering with their internal team, we successfully launched Denim x Alexander Wang to great acclaim.

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OVERVIEW

Alexander Wang asked us to help create a denim collection to complement his already amazing successful T by Alexander Wang. We successfully created Denim x Alexander Wang.

We designed all initial fits, fabric selections, and branding. By partnering with their internal team, we successfully launched Denim x Alexander Wang to great success.

STRATEGY & TREND

  • Trends & forecasting

  • Merchandising & product assortment

  • Market positioning & pricing strategy

DESIGN & DEVELOPMENT

  • Denim Trend Forecasting

  • Color & Wash Palette Creation

  • Identity Systems: Logo & Trim Design

  • Illustration & Line Art

  • Technical Packs & BOM Creation

  • Fittings, Size & Grading Specs

  • Fabric Selection & Testing Protocols 

  • Lab Dips & Color Approvals

  • Logo & Trim Development

  • Prototype Evaluations

  • Team Mentoring & Building

PRODUCTION & SOURCING

  • Domestic & International Sourcing Base

  • Assessment of Mills, Laundries & Factories

  • Introductions to Mills, Laundries & Factories

  • Sustainable Sourcing Options

  • Production Approvals 

  • Final Quality Control

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