Reformation
We were tasked with analyzing Reformation's jeans business and developing a growth strategy over a six-week period, which included a detailed implementation plan. Ultimately, Reformation hired us to consult on various aspects of their jeans business, including sourcing, rebranding, product selection, and fit.
OVERVIEW
We were tasked with analyzing the existing Ref Jeans business and implementing a growth strategy. This process included a 6 week analysis followed by an extensive implementation plan.
Reformation ultimately hired us to consult on all aspect of the Ref Jean business from updated sourcing, to rebranding, product assortment and fit.
STRATEGY & TREND
Trends & forecasting
Merchandising & product assortment
Staffing evaluation and hiring
DTC strategy
DESIGN & DEVELOPMENT
Overseeing design direction,
Technical design, wash development
PRODUCTION & SOURCING
50 drops per year
Sustainability-focused Mill, Laundry & Factory relationships
Production approvals & final QC
SALES & MARKETING
Website redesign
Industry leading sustainability-driven campaign