Jordache
Talley Creative was tasked with revitalizing the iconic Jordache brand, which had lost its relevance since its peak in the 1980s. We successfully relaunched the brand in collaboration with retailers such as Barney's, SSense, Browns, and Shopbop.
The relaunch featured a campaign photographed by Brianna Capozzi, styled by Carine Roitfeld, and starring model Camila Morrone.
Talley Creative managed the entire collection, including design, merchandising, sales, and production. The final product received acclaim from celebrities like Lady Gaga, Alessandra Ambrosio, Gigi Hadid, and many others.
OVERVIEW
Talley Creative was tasked with revitalizing the iconic Jordache brand. The once staple jeans brand from the 80’s had lost its relevance and needed a rebirth. We were able to relaunch the brand to great success with Barney’s, SSense, Browns and Shopbop.
Relaunched with a campaign shot by Brianna Capozzi and style by Carine Roitfeld with model Camila Morrone.
The collection was fully outsourced to Talley Creative with all aspect of design, merchandising, sales and production handled externally. The final product was lauded by celebrities like Lady Gaga , Alessandra Ambrosio, Gigi Hadid, and many more.
STRATEGY & TREND
Trends & forecasting
Merchandising & product assortment
Market positioning
DESIGN & DEVELOPMENT
All creative direction, design, technical design, wash development
Design of 4 collections per year
Womens & Mens
Denim, knits and graphics designs
Average retail price of $240 - $450
PRODUCTION & SOURCING
Mill, Laundry & Factory relationships
Production approvals & final QC
SALES & MARKETING
Showroom introductions placed Jordache in Barneys, Ssense, Browns, Intermix and Shopbop
Look book & digital campaign collaboration with Carine Roitfeld